ABOUT FORGING GROWTH
Commercial experience.
Practical application.
Cam Travis
Cam has worked with owners and leaders of technology companies for several decades, helping them strengthen revenue, profitability and commercial performance.
MBAX (Change Management), UNSW · Bachelor of Business (Marketing)
Working with owners to build stronger technology businesses.
Across technology vendors, resellers, implementation partners and consultancies Campbell has helped business owners connect strategy, market opportunity and delivery capability that creates profitable outcomes. His work has involved recruiting and developing partners, redesigning partner commercial models and developing the sales and technical capability needed for joint offerings. This connects market opportunity with the practical work of building an offer, selling it and delivering it.
For an owner, that means a practical understanding of vendor expectations, partner economics and the connection between the sale and delivery. The work focuses on providing outcomes customers value, vendor engagement, capability and capacity development, and building a clear vision for long term success.
Experience across 13 Asia Pacific markets
Practical judgement, grounded in change.
An MBAX in Change Management from UNSW supports an approach that considers both the commercial decision and the people, capacity and discipline needed to make it work.
Cam is also the author of Forging Change, forthcoming in 2027, a practical guide to readiness and leadership execution.
Forging Growth applies this experience to established technology businesses seeking stronger performance and more choice.
Change leadership alongside business growth
Cam also leads Forging Change, helping leaders understand readiness, support their teams and make change workable. Explore this practice when growth decisions involve new systems, AI adoption or changes to how people work.
What needs to become easier in your business?
Tell where sales, delivery, margins or cashflow are putting pressure on your business. Start with a conversation about the issue and whether a workshop or focused advisory support would help.
